Our Team

Beth has lived in San Francisco for 30 years, raising 3 sons together with her husband, Paul while working for small and medium sized businesses. As a result, she holds a deep loyalty to the City and the local business community that lends San Francisco its unique sense of place. Committed to responsive governance and equity, Beth is grateful for the opportunity to collaborate with local business owners, to improve their communities and expand their economic opportunities.

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Brooke is passionate about community building and the continued growth of San Francisco’s Tenderloin neighborhood. Before moving to San Francisco, she volunteered on Skid Row and interned with the LA Department of Mental Health, where she developed a passion for psychiatry and supporting people experiencing homelessness. Since moving, Brooke has remained committed to serving this community through volunteering at St. Anthony’s Foundation and joining its Young Professionals Council. She also founded a chapter of Best Buddies at the University of California, San Francisco, promoting inclusion and connection between people with and without intellectual and developmental disabilities. Through these experiences, Brooke has seen the profound impact of a close-knit, supportive community and believes SFLuv offers an exciting opportunity to foster meaningful connections and strengthen the fabric of the Tenderloin community.

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Born and raised in San Francisco, PJ has always loved the city and its people, and he got into building technology because it seemed like a fun way to give back to his community. As SFLuv’s lead software developer, he designs and builds most of the technology behind SFLuv, from the tools our volunteers, improvers, and partner organizations use every day to the systems that keep track of every SFLUV transaction.

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Sanchez is a software developer at SFLuv, where he works on the tools that residents, merchants, and our staff rely on. He built the first version of the SFLuv merchant map, and he focuses on areas like cashing out SFLUV, tax reporting, and the systems that help SFLuv run day to day. He holds a Bachelor of Arts in Cognitive Systems from the University of British Columbia.

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Jaqueline Tijerino Gomez is a San Francisco native and SFLuv’s Social Media & Communications Coordinator. Having spent part of her childhood in the Tenderloin and later worked in the neighborhood, she brings a personal connection to the community. Her background in landscaping and the restaurant industry reflects her hands-on experience caring for spaces and connecting with people. Through video, storytelling, and communications, Jacky shares SFLuv’s work and highlights the residents, volunteers, and local businesses behind it. She also gives her time as a volunteer, supporting her community beyond her communications role. Whether filming neighborhood events or participating herself, she helps connect people with SFLuv’s mission and shares the everyday efforts that make the Tenderloin special.

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Beth has lived in San Francisco for 30 years, raising 3 sons together with her husband, Paul while working for small and medium sized businesses. As a result, she holds a deep loyalty to the City and the local business community that lends San Francisco its unique sense of place. Committed to responsive governance and equity, Beth is grateful for the opportunity to collaborate with local business owners, to improve their communities and expand their economic opportunities.

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Vipul has a passion for city planning, urban beautification, and public transportation. He also has over 20 years of experience in technology, blockchain, and artificial intelligence. Vipul hopes to leverage this experience to improve city life through compelling projects that beautify our civic surroundings. He is particularly passionate about empowering communities to determine for themselves what their needs are and ease the process of realizing their aspirations.

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Jamie Flanagan is an experienced people and operations leader in San Francisco hospitality. He served as Managing Partner of the Phoenix Hotel and its restaurant, Chambers Eat + Drink, and as Regional Director of Operations at 31 Madison Management Group. As co-founder of the Tenderloin Business Coalition, he helped organize neighborhood businesses around public safety and conditions affecting commerce. Jamie collaborates with community, civic, and police leadership in connection with San Francisco’s Drug Market Agency Coordination Center and remains active in the neighborhood business community through Alchemy Springs. His experience gives him a practical understanding of the challenges facing neighborhood businesses.

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Paul has lived in San Francisco for over 30 years and raised three sons in The City with his wife Beth. Paul is a Silicon Valley veteran having worked as an engineer, technical leader, founder and CEO of multiple successful software startups. His passion for innovation and transformational technology has recently led him to focus on blockchain and applied cryptographic applications that have the potential to radically improve the way that value is created and distributed in local and global communities.

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William (Billy) Riggs, is a San Francisco resident as well as a professor and consultant in urban technology and sustainability development. He teaches and leads research at the University of San Francisco, and is co-director of the Autonomous Vehicles and the City Initiative.

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